You are a brand manager in a fast-growing food product company. Lately, you and your colleagues have been assigned a project where you have to form a branding strategy for a new product. The highlight of the product is that it contains lesser calories and is directed towards the new generation who are facing obesity-related problems. However, you have come to know that there is a catch. The product contains an artificial low-calorie sugar, which has been reported to cause severe health problems.
In this background –
- a) Give an analysis of the possible outcomes based on whether you go ahead with the product launch or you oppose the move.
- b) What will be the stand that you would take in the above scenario and why?
20 marks / 250 words.
Please write the answer in the comments section