Ethics

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Ethics

Ethics: Unit V

Attitude 
– components
– how attitude forms
– attitude & behavior
– functions

Persuasion
– what is persuasion
– persuasion & social influence
– persuasion & attitude change
– Rhetoric of persuasion: Aristotle
– two routes to persuasion
– steps to persuasion, obstacles,
successful persuasion

Persuasion & ethics
– motives colours the means
– guidelines for ethical persuasion
– persuasion strategies

Persuasion & Governance
– why government needs?
– Rational choice model
– behavioural changes at
Individual level
Impersonal level
Community level
– Social Marketing approach

Emotional Intelligence

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